مایکل پورتر مدل پنج نیروی رقابتی خود را به روز کرد : رایا آموزش

از جمله مهمترین و حیاتی ترین اجزای آموزش الکترونیکی، سیستم مدیریت آموزش و یا LMS می باشد. با ورود به تالار آموزش الکترونیکی قادر خواهید بود تا از خدمات سیستم مدیریت آموزش سایت رایا آموزش استفاده نمایید.

مایکل پورتر مدل پنج نیروی رقابتی خود را به روز کرد

تاریخ : سه شنبه 16 بهمنماه 1386 | ایجاد شده توسط : علیرضا قنادان | تعداد بازدید : 2426

همانگونه که می دانید مایکل پورتر یکی از صاحبنظران برجسته در عرصه برنامه ریزی و مدیریت استراتژیک است که مدل پنج نیروی رقابتی او از پرکاربردترین مدل ها در تجزیه و تحلیل های فضای رقابتی در بازار به شمار می آید. این صاحبنظر برجسته اخیرا در مقاله ای که در نشریه Harvard Business Review منتشر گردیده مدل پیشین خود را به روز کرده است. مطالعه این مقاله را به تمامی دانشجویان، علاقمندان و متخصصان این عرصه توصیه می کنم.

علیرضا قنادان

Editor's Note: In 1979, Harvard Business Review published "How Competitive Forces Shape Strategy" by a young economist and associate professor, Michael E. Porter. It was his first HBR article, and it started a revolution in the strategy field. In subsequent decades, Porter has brought his signature economic rigor to the study of competitive strategy for corporations, regions, nations, and, more recently, health care and philanthropy. "Porter's five forces" have shaped a generation of academic research and business practice. With prodding and assistance from Harvard Business School Professor Jan Rivkin and longtime colleague Joan Magretta, Porter here reaffirms, updates, and extends the classic work. He also addresses common misunderstandings, provides practical guidance for users of the framework, and offers a deeper view of its implications for strategy today.

In essence, the job of the strategist is to understand and cope with competition. Often, however, managers define competition too narrowly, as if it occurred only among today's direct competitors. Yet competition for profits goes beyond established industry rivals to include four other competitive forces as well: customers, suppliers, potential entrants, and substitute products. The extended rivalry that results from all five forces defines an industry's structure and shapes the nature of competitive interaction within an industry.

As different from one another as industries might appear on the surface, the underlying drivers of profitability are the same. The global auto industry, for instance, appears to have nothing in common with the worldwide market for art masterpieces or the heavily regulated health-care delivery industry in Europe. But to understand industry competition and profitability in each of those three cases, one must analyze the industry's underlying structure in terms of the five forces. (See the exhibit "The Five Forces That Shape Industry Competition.")